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How to setup Conversion Tracking?

Setting Up conversion tracking

Here you will find full instructions on how to set up a conversion tracking for your campaign.

The tracking will be made through Server-to-Server by passing conversion data directly from your server using our postback URL.

Format of conversion postback: http://pixel.ezmob.com/?advid=<ADV_ID>&clickid={token}

Example of postback: http://pixel.ezmob.com/?advid=2157&clickid={token}

                       

Parameter

Format

Required?

Description

advid

String

Yes

Used as a unique identifier for the advertiser.

*Sometimes also being used in 3rd party tracking systems.

clickid

String

Yes

Used to pass back the unique click ID.

 

 

 

 

 

 

 

 

Step 1: Adding Token parameter to the click URL

In order to send the unique click ID on the tracking URL, add a place holder parameter in the URL and assign to it the macro {clickid}

Example of URL: http://somedomain.com/?unique={clickid}

 

Step 2: Send a conversion request including the Offer ID and the TID

Conversion tracking data is sent using the postback URL with the values that include the required information.

For example: If you have set UNIQUE placeholder, the postback should be set as:

http://pixel.ezmob.com/?advid=2157&clickid={unique}

  

For More information and help, please contact us

 

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