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What kind of reports can I run?

Publisher reporting includes breakdown per website, date and month groupings.

 

1. Choose date filter

 

2. Select all or exclude specific website to see all or some of your data

 

3. Choose the report grouping; Date, Month or Website

 

Report Data: 

Impressions - Amount of times the ad unit was visible to an active user. 

Click - Amount of times ads were clicked. 

CTR - Click-through rate (clicks / impressions) 

eCPC - the advertiser cost per click generated, (Income / Impressions)

eCPM - Income per 1000 impressions (Income/impressions*1000)

Income - The total income generated. 

 

 

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